InterFood Azerbaijan - Popularity of quality products

Popularity of quality products



Tural Hasanov, Head of Sales Department, Mirlex Trading Distribution Company for Pieno Zvaigzdes

- We represent the “Swali” brand of the Lithuanian manufacturer Pieno Zvaigzdes in Baku and regions of Azerbaijan. For many years of our existence, we have gained confidence, above all, by the high quality of our products. Despite the European trend of rising milk prices, we are trying to keep prices at the same level as at the beginning of the year. Much attention is paid not only to the quality of the products produced, but also to the materials for the packages. For example, sour cream, as one of the quality products, is packaged in cardboard, since it is more environmentally friendly than plastic. Today, besides the already well-known cheeses, sour cream, cottage cheese, we exhibit an innovation that is not yet on the Azerbaijani market. This is the yoghurt line “Grecheskiy” (“Greek”); it is rich in protein and includes three times more milk. Now this product is gaining increasing popularity, as people began to pay more attention to health and protein foods. Visitors are interested in the new product with interest. We will do testing and samplings in stores. We take part in the exhibition every year, and on behalf of our partners and head of Pieno Zvaigzdes, I want to say that we are satisfied with the high level of organization and with the prospects for further cooperation with our partners.