The exhibition platform should be used effectivelyI am a specialist in meat products and frozen meat processing technology. In general, I am a person who likes to share the knowledge I gain. For me, the main issue is to follow developments and innovations in this field and stay informed about ongoing processes.
The world is developing, and it is very important for Azerbaijan to organize such exhibitions accordingly. The organization of such events in line with the development level of the food industry is extremely important. The more development there is, the better.
I saw several innovations related to my field at the exhibition. For example, the presence of American companies in our market is an interesting development. I did not know this before. I also learned about a large and newly established agro-complex located in Shamakhi. Currently, they mainly operate in the domestic market, but it seems they also export products abroad, such as steak and other items.
The low level of public awareness is noticeable in many areas. For example, Ukrainian meat has recently entered the Azerbaijani market. Some people are skeptical about it. However, such products were also used during the Soviet era, and now they are imported in boneless form. The main issue here is to provide people with accurate information
If you want a product to establish itself in the market and be accepted by consumers, its promotion and awareness-raising must be carried out properly. People should be informed about the product’s quality, origin, and usage. This can help both market formation and reduce certain concerns in society.
Such exhibitions are also useful in this regard. People can closely see various products, technologies, and local brands at the exhibition. This increases their awareness and builds trust in the market. However, I believe that advertising and educational work should be carried out more strongly. Because in some cases, there is not enough information about products — people do not have complete data about their price or market position. For this, companies and relevant institutions should work more actively and use the exhibition platform effectively.
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