Within the framework of the “InterFood Azerbaijan” exhibition, the “Retail Center – Meeting Center for Retail Chains” was organized for participants and invited companies. In a specially designated area, targeted business meetings were held between food producers and representatives of major retail chains.
The opinions of several event participants clearly demonstrate the effectiveness and importance of this platform. The Head of the Gourmet Stores Department of the “Rahat” supermarket chain noted that he held highly productive meetings with representatives of around twenty food manufacturing companies from Belarus, Georgia, Italy, Türkiye, Uzbekistan, Russia, and other countries.
“The main goal of our participation is to establish direct contacts with manufacturers while avoiding intermediaries in the procurement process. This not only speeds up the purchasing process but also has a significant impact on product pricing. I would like to thank the organizers for their creativity. Every year they introduce new formats for conducting negotiations. I would especially like to note that this year’s format is more effective than last year’s. I believe that this approach to negotiations is equally beneficial for both sides.”
Isa Huseynzade, Head of the Purchasing Department of the “OBA” supermarket chain, stated that he held meetings with more than twenty representatives of foreign manufacturing companies.
“Our chain includes more than 1,800 stores across the country, and nearly twenty new stores open every month. Therefore, we are always interested in new high-quality products, constantly searching for goods in different categories, studying new trends and brands, and analyzing competitors’ activities. We are regular participants in exhibitions both in Azerbaijan and abroad. The new ‘Retail Center’ format introduced by the organizers of Caspian Agro Week proved to be highly effective and productive. Frankly speaking, communication at company stands is not always clear and efficient. Other visitors and unrelated individuals often interfere in the conversation process. A format where interested parties approach us directly in a specially designated area and are allocated time for negotiations is far more effective. In addition, representatives of companies that are not participating in the exhibition also attend the pre-scheduled meetings, which further expands our networking and negotiation opportunities.”
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